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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 13
Define and note how each of the following is used in multiple regression:
a. Dummy independent variable
b. Standardized beta coefficients
c. Multiple R
Explanation
Verified
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a.
Dummy independent variable in multip...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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