Introduction to Management Science 12th Edition by Bernard Taylor

Exercise 4

Visit one or more local car dealers and select four new models of cars you might like to purchase. Using AHP and your own preferences, rank your selections according to the following criteria: price, style/appearance, reliability/maintenance, engine size, gas mileage, safety, and features/options. (You may need to access some additional references, such as Consumer Reports , to facilitate your judgments.) After you have ranked your car selections using AHP, develop a scoring model to perform the same analysis. Then compare the results of the two models and discuss which method you prefer.