Introduction to Management Science 12th Edition by Bernard Taylor

Exercise 19

The owner of the Burger Doodle Restaurant is considering two ways to expand operations: open a drive-up window or serve breakfast. The increase in profits resulting from these proposed expansions depends on whether a competitor opens a franchise down the street. The possible profits from each expansion in operations, given both future competitive situations, are shown in the following payoff table:
Select the best decision, using the following decision criteria.
a. Maximax
b. Maximin