Introduction to Management Science 12th Edition by Bernard Taylor

Exercise 11

Compute the coefficient of determination for the data in Problem and explain its meaning.
Problem
The manager of Gilley's Ice Cream Parlor needs an accurate forecast of the demand for ice cream. The store orders ice cream from a distributor a week ahead; if the store orders too little, it loses business, and if it orders too much, the extra must be thrown away. The manager believes that a major determinant of ice cream sales is temperature (i.e., the hotter the weather, the more ice cream people buy). Using an almanac, the manager has determined the average daytime temperature for 10 weeks, selected at random, and from store records he has determined the ice cream consumption for the same 10 weeks. These data are summarized as follows:
a. Develop a linear regression model for these data and forecast the ice cream consumption if the average weekly daytime temperature is expected to be 85 degrees.
b. Determine the strength of the linear relationship between temperature and ice cream consumption by using correlation.