Retailing Management 8th Edition by Michael Levy,Barton Weitz

Exercise 8

Assume you are interested in investing in a Web site targeting people who enjoy active outdoor recreation, such as hiking, rock climbing, and kayaking. What merchandise and information would you offer on the site What type of an entity do you think would be most effective in running the site: a well-known outdoors person, a magazine targeting outdoor activity, or a retailer selling outdoor merchandise, such as Patagonia or REI Why