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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 8
Choose your favorite retailer. Draw and explain a positioning map, like that shown in Exhibit 5-3, that includes your retailer, retailers that sell the same types of merchandise, and the customer segments (ideal points).
Reference Exhibit 5-3:
Reference Exhibit 5-3:
Explanation
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Retailing Management 8th Edition by Michael Levy,Barton Weitz
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