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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 9
A CRM program focuses on building relationships with a retailer's better customers. Some customers who do not receive the same benefits as the retailer's best customers may be upset because they are treated differently. What can retailers do to minimize this negative reaction
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Retailing Management 8th Edition by Michael Levy,Barton Weitz
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