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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 11
How would a retailer use transactions, customer contacts, customer preferences, descriptive information, and responses to marketing activities in its customer database
Explanation
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Retailers use each of these pieces of da...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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