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Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024Retailing Management 8th Edition by Michael Levy,Barton Weitz
Edition 8ISBN: 978-0073530024 Exercise 1
Review the Retailing View 18.2 about customer service at IKEA. How does this retailer utilize a self-service model as a competitive advantage strategy, compared to traditional furniture stores
Explanation
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The typical furniture store uses a showr...
Retailing Management 8th Edition by Michael Levy,Barton Weitz
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