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Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276 Exercise 5
Give examples of service firms that use the strategy of focus and differentiation and the strategy of focus and overall cost leadership.
Explanation
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The service firms develop various strate...
Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
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