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Global Business Today 8th Edition by Charles Hill
Edition 8ISBN: 978-0077801922Global Business Today 8th Edition by Charles Hill
Edition 8ISBN: 978-0077801922 Exercise 26
The Strategy of International Business
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
The top management of your company, a manufacturer and marketer of smart phones, has decided to pursue international expansion opportunities in eastern Europe. To ensure success, management's goal is to enter into countries with a high level of global connectedness. Identify the top 3 eastern European countries in which your company can market its current product line. Prepare an executive summary to support your recommendations.
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
The top management of your company, a manufacturer and marketer of smart phones, has decided to pursue international expansion opportunities in eastern Europe. To ensure success, management's goal is to enter into countries with a high level of global connectedness. Identify the top 3 eastern European countries in which your company can market its current product line. Prepare an executive summary to support your recommendations.
Explanation
Verified
Verified
As recommended the "global connectedness...
Global Business Today 8th Edition by Charles Hill
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