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Global Business Today 8th Edition by Charles Hill
Edition 8ISBN: 978-0077801922Global Business Today 8th Edition by Charles Hill
Edition 8ISBN: 978-0077801922 Exercise 5
Entering Foreign Markets
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
Entrepreneur magazine annually publishes a ranking of America's top 200 franchisers seeking international franchisees. Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail, and provide a description of its business model, its international expansion pattern, the qualifications it looks for in its franchisees, and the type of support and training it provides.
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
Entrepreneur magazine annually publishes a ranking of America's top 200 franchisers seeking international franchisees. Provide a list of the top 10 companies that pursue franchising as a mode of international expansion. Study one of these companies in detail, and provide a description of its business model, its international expansion pattern, the qualifications it looks for in its franchisees, and the type of support and training it provides.
Explanation
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The Entrepreneur magazine gives a list o...
Global Business Today 8th Edition by Charles Hill
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