International Business 13th Edition by Donald Ball,Michael Geringer,Michael Minor ,Jeanne McNett

Exercise 13

You are the CEO of Mancon Incorporated, and you have just acquired Pozoli, an Italian small-appliance maker (electric shavers, small household and personal care appliances). It has been in business for more than 40 years and has manufacturing plants in Italy, Mexico, Ireland, and Spain. Its output is sold in more than 100 markets worldwide, including the United States. Your company is now organized into two product groups-shaving and personal care-along with an international division at the top level. How are you going to include Pozoli in your organization? Explain your rationale.