Service Management: Operations, Strategy, Information Technology 8th Edition by James Fitzsimmons,Mona Fitzsimmons,Sanjeev Bordoloi

Exercise 8

You have been asked to help locate a catering service in the central business district of a city. The locations of potential customers on an xy coordinate grid are P 1 = (4, 4), P 2 = (12, 4), P 3 = (2, 7), P 4 = (11, 11), and P 5 = (7, 14). The expected demand is weighted as w 1 = 4, w 2 = 3, w 3 = 2, w 4 = 4, and w 5 = 1. Using the cross-median approach, recommend a location for the catering service that will minimize the total weighted distance traveled to serve the customers.