Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 4

Assume you are a sales manager and you need to recruit someone for the following sales positions. For each position, list the qualities you would want in the recruit:
a. Salesperson selling custom signage to small businesses.
b. Salesperson calling on college bookstores, selling university logo backpacks.
c. Used tractor salesperson.
d. Salesperson selling janitorial services to a small local restaurant.