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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 2
How would your multi attribute matrix for a new car differ from that of your parents? How is it that you might have some of the same desires (such as high gas mileage) yet consider completely different cars?
Explanation
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The multi attribute matrix of one indivi...
Selling 9th Edition by Stephen Castleberry,John Tanner
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Character 255
