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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 11
How could you demonstrate the following products?
a. A new Wilson basketball to a high school coach.
b. The strength of a fiberglass stepladder to an industrial construction contractor.
c. A line of stay-sharp cutlery to a chef at a five-star restaurant.
a. A new Wilson basketball to a high school coach.
b. The strength of a fiberglass stepladder to an industrial construction contractor.
c. A line of stay-sharp cutlery to a chef at a five-star restaurant.
Explanation
Verified
Verified
a)
To the high school coach the features...
Selling 9th Edition by Stephen Castleberry,John Tanner
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