Selling 9th Edition by Stephen Castleberry,John Tanner

Exercise 12

Which communication tools would you use to provide solid proof to address the following concerns expressed by prospects?
a. I don't think that type of carpet would sell well in a store like ours.
b. No one eats popcorn anymore, so I don't need your Nostalgia old-fashioned popcorn cart.
c. That Tonka steel dump truck won't hold up under rough play with three-year-old boys.
d. You look too old to know what the younger customers who shop in my store are looking for.