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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 13
Which is more important to the seller: attitudinal or behavioral loyal? Why? What can a salesperson do to increase loyalty in buyers? How does loyalty relate to lifetime customer value?
Explanation
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Attitudinal loyalty stands for the emoti...
Selling 9th Edition by Stephen Castleberry,John Tanner
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