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Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001Selling 9th Edition by Stephen Castleberry,John Tanner
Edition 9ISBN: 978-0077861001 Exercise 2
In the chapter-opening profile, John Tanner says that service was essential to his strategy. Is that just because he's in a service business? In what types of situations involving products would service after the sale be a strategic sales factor?
Explanation
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Service for any customer is essential, b...
Selling 9th Edition by Stephen Castleberry,John Tanner
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