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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 17
What are the four variables of the marketing mix? Why are these elements known as variables?
Explanation
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Four variables of marketing are:
1. Pro...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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