Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 18

After observing customers' traffic patterns, Bashas' Markets repositioned the greeting card section in its stores, and card sales increased substantially. To increase sales for the following types of companies, what information might marketing researchers want to gather from customers?
a. Furniture stores
b. Gasoline outlets service stations
c. Investment companies
d. Medical clinics