Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 27

If you were using a time series analysis to forecast sales for your company for the next year, how would you use the following sets of sales figures?


c. In 2010, sales increased 21.2 percent. In 2011, sales increased 18.8 percent. New stores were opened in 2010 and 2011.