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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 30
What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present market situation in which a company is using an undifferentiated strategy. Is the business successful? Why or why not?
Explanation
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Undifferentiated strategy:
Undifferenti...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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