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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 22
What are the two primary types of surveys a company might use to forecast sales? Why would a company use an outside expert forecasting survey?
Explanation
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The company can estimate their sales and...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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