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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 25
Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?
Explanation
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A market test constitutes making a parti...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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