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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 20
What are reference groups? How do they influence buying behavior? Name some of your own reference groups.
Explanation
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A reference group is that group which st...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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