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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 1
Identify organizations in your area that fi t each business market category: producer, reseller, government, and institutional. Explain your classifications.
Explanation
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The four major business markets are as f...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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