Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 17

To successfully implement marketing strategies in the international marketplace, a marketer must understand the complexities of the global marketing environment. Which environmental forces (sociocultural, economic, political/legal/regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international marketplace, and why?
a. Barbie dolls
b. Beer
c. Financial services
d. Television sets