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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 11
This chapter discusses various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why?
a. Construction equipment
b. Cosmetics
c. Automobiles
a. Construction equipment
b. Cosmetics
c. Automobiles
Explanation
Verified
Verified
Construction equipment: Contract manufac...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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