Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 13

Victors Spoils To learn more about the world's first creative ad agency built on crowdsourcing principles, including an opportunity to engage the world's most talented creatives, look at the Victors Spoils site at http://victorsandspoils.com.
How can Victors Spoils be used to outsource advertising campaigns through co-creation and mass collaboration?