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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 4
Explain the distinction between push and pull media. What is the significance of control in terms of using websites to market products?
Explanation
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The pull medium refers to the users regu...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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