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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 24
What are the five major adopter categories describing the length of time required for a consumer to adopt a new product, and what are the characteristics of each?
Explanation
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Acceptance of a new product is not very ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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