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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 9
A product manager may make quality, functional, or aesthetic modifications when modifying a product. Identify a familiar product that recently was modified, categorize the modification (quality, functional, or aesthetic), and describe how you would have modified it differently.
Explanation
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A product that is recently modified is P...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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