Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 21

Phasing out a product from the product mix often is difficult for an organization. Visit a retail store in your area, and ask the manager what products he or she has had to discontinue in the recent past. Find out what factors influenced the decision to delete the product and who was involved in the decision. Ask the manager to identify any products that should be but have not been deleted, and try to ascertain the reason.