
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 25
Identify and briefly explain the seven major phases of the new-product development process.
Explanation
The seven phases of new product developm...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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