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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 8
Why is product development a cross-functional activity-involving finance, engineering, manufacturing, and other functional areas-within an organization?
Explanation
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Product development is a cross functiona...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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