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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 5
As discussed in this chapter, the characteristics of services affect the development of marketing mixes for services. Choose a specific service and explain how each marketing mix element could be affected by these service characteristics.
Explanation
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The marketing of the service that is pro...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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