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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 21
For each marketing mix element, which service characteristics are most likely to have an impact? Explain.
Explanation
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The following table ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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Character 255
