expand icon
book Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell cover

Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1285895321
book Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell cover

Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1285895321
Exercise 12
Identify the factors a marketer should consider in selecting a brand name.
Explanation
Verified
like image
like image

Various factors should be considered whi...

close menu
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
cross icon