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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 16
The brand name Xerox is sometimes used generically to refer to photocopiers, and Kleenex is used to refer to facial tissues. How can the manufacturers protect their brand names, and why would they want to do so?
Explanation
Verified
Verified
Brand names need to be protected by the ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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