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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 18
What is co-branding? What major issues should be considered when using co-branding?
Explanation
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Co-branding is the process in which two ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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Character 255
