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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 27
Describe the decision process you might go through if you were attempting to determine the most appropriate distribution channel for one of the following:
a. Shotguns for hunters
b. Women's lingerie
c. Telephone systems for small businesses
d. Toy trucks for 2-year-olds
a. Shotguns for hunters
b. Women's lingerie
c. Telephone systems for small businesses
d. Toy trucks for 2-year-olds
Explanation
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Decision process for selecting the most ...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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