Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 10

Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed?
a. New automobiles
b. Saltine crackers
c. Cut-your-own Christmas trees
d. New textbooks
e. Sofas
f. Soft drinks