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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 4
Juanita wants to open a small retail store that specializes in high-quality, high-priced children's clothing. What types of competitors should she be concerned about in this competitive retail environment? Why?
Explanation
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In the given case, J opens a small retai...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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