Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Exercise 14

Developing a promotion mix is contingent on many factors, including the type of product and the product's attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion- would you emphasize if you were developing the promotion mix for the following products? Explain your answers.
a. Washing machine
b. Cereal
c. Halloween candy
d. Compact disc