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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 7
Myspace
Myspace is not just for friends. It is also a unique promotional platform for musical artists, especially unsigned and independent artists. By creating a Myspace page, musicians can share their songs, post important dates, or even blog. Myspace music pages are different from record company websites because they feel more personal. Artists also take advantage of Myspace's viral nature by allowing other Myspace members to post their pictures, songs, and music videos on their own Myspace profi le pages. Visit the website at http:// music.myspace.com , and look for your favorite artist or discover a new one.
Is word-of-mouth communication occurring at this website? Explain.
Myspace is not just for friends. It is also a unique promotional platform for musical artists, especially unsigned and independent artists. By creating a Myspace page, musicians can share their songs, post important dates, or even blog. Myspace music pages are different from record company websites because they feel more personal. Artists also take advantage of Myspace's viral nature by allowing other Myspace members to post their pictures, songs, and music videos on their own Myspace profi le pages. Visit the website at http:// music.myspace.com , and look for your favorite artist or discover a new one.
Is word-of-mouth communication occurring at this website? Explain.
Explanation
Verified
Verified
, word-of-mouth promotion is used on th...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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