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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 23
In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a product?
Explanation
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Word of mouth communication refers to th...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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