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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 17
LEGO Company
LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive online presence. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO's website at www.lego.com.
What target audience is LEGO attempting to reach through its website?
LEGO Company has been making toys since 1932 and has become one of the most recognized brand names in the toy industry. With the company motto "Only the best is good enough," it is no surprise that LEGO has developed an exciting and interactive online presence. See how the company promotes LEGO products and encourages consumer involvement with the brand by visiting LEGO's website at www.lego.com.
What target audience is LEGO attempting to reach through its website?
Explanation
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In advertising, a target audience, as th...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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