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book Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell cover

Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1285895321
book Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell cover

Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell

Edition 17ISBN: 978-1285895321
Exercise 6
For each of the following, identify and describe three techniques and give several examples: (a) consumer sales promotion methods and (b) trade sales promotion methods.
Explanation
Verified
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(a)
Consumer sales promotion methods
It...

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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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